Half of these shops are matched to a registered company, so outreach often goes to a named person.
Health & Beauty · Italy
Health & Beauty online shops in Italy
Health & Beauty online shops in Italy rank fifth of eighteen categories, several thousand shops led by WooCommerce, with Shopify second and PrestaShop third.
- Health & Beauty shops in Italy
- ~9,800
- Rank among categories
- No. 5 of 18
- Most run on
- WooCommerce
September 2026
Health & Beauty sits fifth in Italy, behind Home & Garden and ahead of Arts & Entertainment.
Shop categories in Italy
Where health & beauty sits among what Italian online shops sell.
- 01Apparel & Accessories
- 02Business & Industrial
- 03Food & Beverages
- 04Home & Garden
- 05Health & Beauty
- 06Arts & Entertainment
- 07Sporting Goods
- 08Hardware
Platforms health & beauty shops in Italy run
- 01WooCommerce
- 02Shopify
- 03PrestaShop
- 04Magento
- 05OpenCart
Health & Beauty shops elsewhere in Europe
- 01United Kingdom~26,000
- 02Germany~20,000
- 03France~14,000
- 04Spain~9,600
- 05Netherlands~8,200
- 06Switzerland~8,000
- 07Poland~6,900
- 08Belgium~6,400
- 09Romania~5,600
- 10Czechia~5,400
What this means
What to do with it.
Work the Italian beauty shops that advertise now first; they are buying customers and are the readiest to add a brand, a subscription tool or a pay-later option. The matched shops carry a person to reach, so prioritize those. Narrow by platform, since WooCommerce and PrestaShop shops suit a different integration than Shopify.
Target matched Italian beauty retailers that advertise now; a skincare or supplement range sells best to shops already spending on growth.
Reach the WooCommerce and Shopify beauty shops with a subscription or email flow pitch; repeat purchase is the category's habit.
Pitch pay-later to Italian beauty shops that advertise now; device and treatment baskets suit instalments at checkout.
Common questions
- How many online shops in Italy sell health & beauty?
- ~9,800 online shops in Italy sell health & beauty. It is the fifth most common category in the country, behind apparel & accessories, business & industrial, food & beverages, home & garden.
- Which ecommerce platform do Italian health & beauty shops run?
- Most health & beauty shops in Italy run WooCommerce, then Shopify.
- Which payment provider do online shops in Italy offer most?
- PayPal leads payment providers in Italy, ahead of Stripe.
- Can I get the list of health & beauty shops in Italy?
- Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Each shop carries one main category, so a fashion store with a beauty range is counted under Apparel & Accessories.
- Advertising now means ads are running, not how much is spent.
Start with your target
Target health & beauty shops in Italy
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.