A large minority advertise now, so the active list is big for a category this size.
Health & Beauty · Estonia
Health & Beauty online shops in Estonia
Health & Beauty online shops in Estonia are the fourth of fifteen categories, behind Home & Garden and ahead of Food & Beverages.
- Health & Beauty shops in Estonia
- ~1,200
- Rank among categories
- No. 4 of 15
- Most run on
- WooCommerce
September 2026
WooCommerce leads, then Shopify, with OpenCart third and Voog only fifth.
Shop categories in Estonia
Where health & beauty sits among what Estonian online shops sell.
- 01Apparel & Accessories
- 02Business & Industrial
- 03Home & Garden
- 04Health & Beauty
- 05Food & Beverages
- 06Hardware
- 07Sporting Goods
- 08Vehicles & Parts
Platforms health & beauty shops in Estonia run
- 01WooCommerce
- 02Shopify
- 03OpenCart
- 04PrestaShop
- 05Voog
Health & Beauty shops elsewhere in Europe
- 01United Kingdom~26,000
- 02Germany~20,000
- 03France~14,000
- 04Italy~9,800
- 05Spain~9,600
- 06Netherlands~8,200
- 07Switzerland~8,000
- 08Poland~6,900
- 09Belgium~6,400
- 10Romania~5,600
What this means
What to do with it.
Estonian health and beauty shops are an active group, so take the advertisers as the main list and put the small share matched to a company at the top for a named contact. Cosmetics, supplements and pharmacy style shops share this heading, so narrow by product before a campaign.
Target Estonian Health & Beauty shops that advertise now for skincare, supplement or haircare brands, and reach the company matched ones through a named contact.
Prioritize Estonian beauty shops that advertise now for subscription and one click payment pitches, since the active group is large for a list this size.
Reach Estonian Health & Beauty advertisers on WooCommerce and Shopify with email and retention tools, since they are investing in growth.
Common questions
- How many online shops in Estonia sell health & beauty?
- ~1,200 online shops in Estonia sell health & beauty. It is the fourth most common category in the country, behind apparel & accessories, business & industrial, home & garden.
- Which ecommerce platform do Estonian health & beauty shops run?
- Most health & beauty shops in Estonia run WooCommerce, then Shopify.
- Which payment provider do online shops in Estonia offer most?
- Swedbank Banklink leads payment providers in Estonia, ahead of LHV Banklink.
- Can I get the list of health & beauty shops in Estonia?
- Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Pharmacies and supplement sellers share this heading with cosmetics, so narrow by product before outreach.
- Advertising now means an active ad account, not a large budget.
Start with your target
Target health & beauty shops in Estonia
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.