It ranks third among categories in eight of its ten biggest markets, slipping to fourth only in Italy and Switzerland.
Home & Garden · shop category
Home & Garden online shops, by country
Home and garden is the third largest category of online shops across Europe, with the United Kingdom, Germany and France as the biggest markets.
- Shops across Europe
- ~250,000
- Largest market
- United Kingdom
- Countries
- 30
- Largest category in
- none
September 2026
Italy comes only sixth, behind the Netherlands and Spain, and Romania and Czechia close the top ten.
Poland, Romania and Czechia all rank it third, a natural second wave for garden and interior brands.
Home & Garden shops by country
Online shops in each country whose main category this is, largest first.
- 01United Kingdom~38,000
- 02Germany~30,000
- 03France~20,000
- 04Netherlands~17,000
- 05Spain~14,000
- 06Italy~13,000
- 07Poland~10,000
- 08Switzerland~9,700
- 09Romania~9,100
- 10Czechia~8,400
- 11Sweden~8,300
- 12Belgium~8,200
- 13Denmark~7,100
- 14Hungary~7,000
- 15Greece~6,500
- 16Austria~5,300
- 17Ireland~4,400
- 18Slovakia~4,100
- 19Norway~4,000
- 20Portugal~3,700
- 21Finland~3,500
- 22Lithuania~3,300
- 23Bulgaria~2,900
- 24Estonia~1,900
- 25Slovenia~1,800
- 26Croatia~1,400
- 27Latvia~1,300
- 28Cyprus~550
- 29Malta~350
- 30Luxembourg~330
What this means
What to do with it.
Home and garden shops sell bulky, seasonal goods, so the useful split is by what they sell and when, rather than by country alone. Start with the United Kingdom and Germany, which are far ahead, then run France, the Netherlands and Spain as one second tier.
Target home and garden retailers in the United Kingdom and Germany first, then France, the Netherlands and Spain, and match each to a company and a buyer.
Prioritize home and garden shops when pitching bulky parcel or pallet services, since large and heavy items are common here.
Pitch seasonal campaign and stock planning tools to these shops, since the category sells on a seasonal rhythm, and sort the list by platform first.
Common questions
- How many online shops in Europe sell home & garden?
- About 250,000 online shops across 30 European countries have home & garden as their main category.
- Which country has the most home & garden shops?
- United Kingdom, with ~38,000 shops, followed by Germany (~30,000).
- Can I get a list of home & garden shops in a country?
- Yes. Choose the country and the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- A shop whose main range is sofas or tables sits under furniture, and one selling power tools under hardware, so check those categories for a complete list.
- Third place in a market shows where the category is strong at home, not which shops have turnover.
Start with your target
Target home & garden shops
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.