How many online shops in Germany sell home & garden?

~30,000 online shops in Germany sell home & garden. It is the third most common category in the country, behind apparel & accessories, business & industrial.

Which payment provider do online shops in Germany offer most?

PayPal leads payment providers in Germany, ahead of Sofort.

Can I get the list of home & garden shops in Germany?

Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Home & Garden · Germany

Home & Garden online shops in Germany

Home & Garden is the third largest of eighteen shop categories in Germany, behind Apparel & Accessories and Business & Industrial, ahead of Health & Beauty.

Get a matched sample See the evidence

Home & Garden shops in Germany: ~30,000
Rank among categories: No. 3 of 18

September 2026

A similar share advertise now and are matched to a company, so combine both filters.

Garden, decor and kitchen sellers share this heading, so narrow by product before outreach.

Germany

Shop categories in Germany

Where home & garden sits among what German online shops sell.

Other countries

Home & Garden shops elsewhere in Europe

01United Kingdom~38,000
02France~20,000
03Netherlands~17,000
04Spain~14,000
05Italy~13,000
06Poland~10,000
07Switzerland~9,700
08Romania~9,100
09Czechia~8,400
10Sweden~8,300

What this means

What to do with it.

Tens of thousands of German home and garden shops need two cuts before outreach: advertising now, then matched to a company. The overlap of the two is the first wave, with a legal entity, a contact and a sign of growth spend. Then widen to the advertisers that are not yet matched.

Distributors and brands

Target German Home & Garden shops that advertise now when placing decor, garden or kitchen lines, and lead with those matched to a company.

Couriers and 3PLs

Reach German home and garden shops that advertise now, since growing shops with bulky goods are the ones open to a second courier.

Lead generation agencies

Deliver German Home & Garden shops that both advertise now and match a company as the first segment, then the advertisers alone.

Common questions

How many online shops in Germany sell home & garden?: ~30,000 online shops in Germany sell home & garden. It is the third most common category in the country, behind apparel & accessories, business & industrial.
Which payment provider do online shops in Germany offer most?: PayPal leads payment providers in Germany, ahead of Sofort.
Can I get the list of home & garden shops in Germany?: Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

A shop that sells mainly hardware or tools may sit under Hardware instead.
Matched to a company gives a registered entity and a contact, not a confirmed turnover.

Start with your target

Target home & garden shops in Germany

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.