How many online shops in Italy sell home & garden?

~13,000 online shops in Italy sell home & garden. It is the fourth most common category in the country, behind apparel & accessories, business & industrial, food & beverages.

Which ecommerce platform do Italian home & garden shops run?

Most home & garden shops in Italy run WooCommerce, then Shopify.

Which payment provider do online shops in Italy offer most?

PayPal leads payment providers in Italy, ahead of Stripe.

Can I get the list of home & garden shops in Italy?

Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Home & Garden · Italy

Home & Garden online shops in Italy

Home & Garden online shops in Italy rank fourth of eighteen categories, over ten thousand shops led by WooCommerce, with Shopify second and PrestaShop third.

Get a matched sample See the evidence

Home & Garden shops in Italy: ~13,000
Rank among categories: No. 4 of 18
Most run on: WooCommerce

September 2026

Half of these shops come matched to a registered company, so a named buyer is often on hand.

Home & Garden sits just behind Food & Beverages in Italy and ahead of Health & Beauty.

Italy

Shop categories in Italy

Where home & garden sits among what Italian online shops sell.

Italy

Platforms home & garden shops in Italy run

01WooCommerce
02Shopify
03PrestaShop
04Magento
05OpenCart

Other countries

Home & Garden shops elsewhere in Europe

01United Kingdom~38,000
02Germany~30,000
03France~20,000
04Netherlands~17,000
05Spain~14,000
06Poland~10,000
07Switzerland~9,700
08Romania~9,100
09Czechia~8,400
10Sweden~8,300

What this means

What to do with it.

Start with the Italian home and garden shops that advertise now and are matched to a company; they combine a growth budget with a buyer name. The list is large, so narrow by platform next: WooCommerce first, then Shopify and PrestaShop. Keep the unmatched shops as site-level leads for a second pass.

Couriers and 3PLs

Target Italian home and garden shops that advertise now with a bulky-parcel offer; furniture, tools and plants need more than a standard parcel service.

Payment and BNPL teams

Pitch instalments to Italian home shops that advertise now; outdoor furniture and kitchen baskets are where pay-later lifts conversion.

Distributors and brands

Reach the matched Italian home and garden retailers first; the match carries a company and a person to pitch a range to.

Common questions

How many online shops in Italy sell home & garden?: ~13,000 online shops in Italy sell home & garden. It is the fourth most common category in the country, behind apparel & accessories, business & industrial, food & beverages.
Which ecommerce platform do Italian home & garden shops run?: Most home & garden shops in Italy run WooCommerce, then Shopify.
Which payment provider do online shops in Italy offer most?: PayPal leads payment providers in Italy, ahead of Stripe.
Can I get the list of home & garden shops in Italy?: Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

Each shop carries one main category, so a furniture specialist filed under Furniture does not appear here.
Advertising now shows that ads are running, not the size of the budget.

Start with your target

Target home & garden shops in Italy

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.