Starweb, a Swedish platform, makes the top five here, behind Abicart and Quickbutik.
Toys & Games · Sweden
Toys & Games online shops in Sweden
Toys & Games online shops in Sweden rank fifteenth of seventeen categories, several hundred stores, led by Shopify ahead of WooCommerce.
- Toys & Games shops in Sweden
- ~780
- Rank among categories
- No. 15 of 17
- Most run on
- Shopify
September 2026
Fewer than half advertise now and a share come with a matched company, so start where both overlap.
Shop categories in Sweden
Where toys & games sits among what Swedish online shops sell.
Platforms toys & games shops in Sweden run
- 01Shopify
- 02WooCommerce
- 03Abicart
- 04Quickbutik
- 05Starweb
Toys & Games shops elsewhere in Europe
- 01United Kingdom~4,900
- 02Germany~3,900
- 03France~2,300
- 04Netherlands~2,300
- 05Spain~1,800
- 06Czechia~1,400
- 07Poland~1,300
- 08Italy~1,200
- 09Belgium~1,200
- 10Switzerland~1,200
What this means
What to do with it.
The category is small, so work it whole: advertising shops first, then matched companies, then the rest. Shopify holds the largest group, so a Shopify app or integration is the natural route.
Target Swedish toy and game retailers on Shopify and WooCommerce when placing a new brand, and open with the shops advertising now before the gift season.
Reach Swedish toy shops with a working checkout as sellers who can list abroad, starting with the Shopify stores.
Reach these toy shops with email and seasonal campaign tools, starting with the Shopify stores advertising now.
Common questions
- How many online shops in Sweden sell toys & games?
- ~780 online shops in Sweden sell toys & games. It is the number 15 category in the country, behind apparel & accessories, home & garden, business & industrial, health & beauty, sporting goods, food & beverages, hardware, arts & entertainment.
- Which ecommerce platform do Swedish toys & games shops run?
- Most toys & games shops in Sweden run Shopify, then WooCommerce.
- Which payment provider do online shops in Sweden offer most?
- Klarna leads payment providers in Sweden, ahead of PayPal.
- Can I get the list of toys & games shops in Sweden?
- Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- A shop selling games or hobby kits may sit under Media or Arts & Entertainment instead.
Start with your target
Target toys & games shops in Sweden
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.