Half of these shops are matched to a registered company, so outreach often goes to a named person.
Toys & Games · Italy
Toys & Games online shops in Italy
Toys & Games online shops in Italy rank sixteenth of eighteen categories, over a thousand shops led by WooCommerce, with Shopify second and PrestaShop third.
- Toys & Games shops in Italy
- ~1,200
- Rank among categories
- No. 16 of 18
- Most run on
- WooCommerce
September 2026
Toys & Games is one of the smallest categories in Italy, so one person can work the whole list.
Shop categories in Italy
Where toys & games sits among what Italian online shops sell.
Platforms toys & games shops in Italy run
- 01WooCommerce
- 02Shopify
- 03PrestaShop
- 04Magento
- 05OpenCart
Toys & Games shops elsewhere in Europe
- 01United Kingdom~4,900
- 02Germany~3,900
- 03France~2,300
- 04Netherlands~2,300
- 05Spain~1,800
- 06Czechia~1,400
- 07Poland~1,300
- 08Belgium~1,200
- 09Switzerland~1,200
- 10Hungary~1,100
What this means
What to do with it.
The Italian toy shops that advertise now are the first group to reach; they are spending to win buyers in a small category. The matched shops carry a person to reach, so start there and add the unmatched shops by platform. A short list rewards a personal pitch over volume email.
Target Italian toy retailers that advertise now with a seasonal range offer; the list is short enough to reach every matched shop directly.
Recruit Italian toy shops with a working checkout as sellers; a small category at home is a reason to list abroad.
Build the Italian toys list from matched shops first and keep the WooCommerce and Shopify split, since clients will segment by platform.
Common questions
- How many online shops in Italy sell toys & games?
- ~1,200 online shops in Italy sell toys & games. It is the number 16 category in the country, behind apparel & accessories, business & industrial, food & beverages, home & garden, health & beauty, arts & entertainment, sporting goods, hardware.
- Which ecommerce platform do Italian toys & games shops run?
- Most toys & games shops in Italy run WooCommerce, then Shopify.
- Which payment provider do online shops in Italy offer most?
- PayPal leads payment providers in Italy, ahead of Stripe.
- Can I get the list of toys & games shops in Italy?
- Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- A general retailer that also sells toys is counted under its main category, not here.
- Advertising now shows that ads are running, not the size of the budget.
Start with your target
Target toys & games shops in Italy
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.