WooCommerce leads, ahead of Shopify, with Abicart third, Quickbutik fourth and Magento fifth.
Sporting Goods · Sweden
Sporting Goods online shops in Sweden
Sporting Goods online shops in Sweden rank fifth of seventeen categories, over four thousand stores, behind Health & Beauty and ahead of Food & Beverages.
- Sporting Goods shops in Sweden
- ~4,200
- Rank among categories
- No. 5 of 17
- Most run on
- WooCommerce
September 2026
Fewer than half advertise now, and a share come with a matched company, so start where both overlap.
Shop categories in Sweden
Where sporting goods sits among what Swedish online shops sell.
- 01Apparel & Accessories
- 02Home & Garden
- 03Business & Industrial
- 04Health & Beauty
- 05Sporting Goods
- 06Food & Beverages
- 07Hardware
- 08Arts & Entertainment
Platforms sporting goods shops in Sweden run
- 01WooCommerce
- 02Shopify
- 03Abicart
- 04Quickbutik
- 05Magento
Sporting Goods shops elsewhere in Europe
- 01United Kingdom~17,000
- 02Germany~13,000
- 03France~7,800
- 04Spain~6,100
- 05Italy~6,100
- 06Netherlands~5,400
- 07Switzerland~5,300
- 08Czechia~4,700
- 09Poland~4,400
- 10Belgium~3,700
What this means
What to do with it.
Lead with the shops advertising now, then the matched companies. WooCommerce holds the largest group with Shopify second, so cover both before adding the Swedish platforms Abicart and Quickbutik.
Target Swedish sports and outdoor retailers on WooCommerce and Shopify when placing a new brand, and open with the shops advertising now.
Reach sporting goods shops in Sweden with a bulky and seasonal volume offer, starting with the stores advertising now.
Reach Swedish sporting goods shops with a working checkout as sellers who can list abroad, starting with the Shopify stores.
Common questions
- How many online shops in Sweden sell sporting goods?
- ~4,200 online shops in Sweden sell sporting goods. It is the fifth most common category in the country, behind apparel & accessories, home & garden, business & industrial, health & beauty.
- Which ecommerce platform do Swedish sporting goods shops run?
- Most sporting goods shops in Sweden run WooCommerce, then Shopify.
- Which payment provider do online shops in Sweden offer most?
- Klarna leads payment providers in Sweden, ahead of PayPal.
- Can I get the list of sporting goods shops in Sweden?
- Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- A shop selling bikes or fitness equipment may sit under Vehicles & Parts or Health & Beauty instead.
- Advertising now shows a live ad account, not how much the shop spends.
Start with your target
Target sporting goods shops in Sweden
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.