Food and beverages ranks third in Austria, close behind business and industrial, so food shops are a real list here.
Austria · shop categories
What Austrian online shops sell, by category
Apparel and accessories is the largest category of online shops in Austria, ahead of business and industrial and food and beverages.
- Online shops with a category
- ~52,000
- Largest category
- Apparel & Accessories
- Then
- Business & Industrial, Food & Beverages
- Most used platform
- WooCommerce
September 2026
Sporting goods, arts and entertainment, media, hardware and pet supplies are similar in depth, so choose by fit, not rank.
Electronics ranks only thirteenth in Austria, behind furniture and vehicles and parts.
Shop categories in Austria, by number of shops
Each shop is counted once, under its main category.
- 01Apparel & Accessories~10,000
- 02Business & Industrial~7,500
- 03Food & Beverages~7,200
- 04Home & Garden~5,300
- 05Health & Beauty~3,900
- 06Sporting Goods~2,900
- 07Arts & Entertainment~2,900
- 08Media~2,200
- 09Hardware~2,000
- 10Pet Supplies~2,000
- 11Furniture~1,300
- 12Vehicles & Parts~1,200
- 13Electronics~1,100
- 14Office Supplies~940
- 15Cameras & Optics~630
- 16Toys & Games~540
- 17Baby & Toddler~380
What this means
What to do with it.
Start an Austrian list with apparel, then business and industrial and food, which together cover the biggest groups of shops. Below the top five the categories are small, so a niche list like pet supplies or hardware needs no further narrowing by category, only by size and platform.
Target Austrian apparel and food retailers first, matched to a company and a buyer, before working the smaller home and garden and health and beauty groups.
Pitch apparel and food shops in Austria with category examples, and sort the rest by platform and store size rather than by category.
Build Austrian category lists from the top five first; the long tail from furniture down is too thin to split further.
Common questions
- What do most online shops in Austria sell?
- Apparel & Accessories is the largest category, with ~10,000 shops, followed by business & industrial (~7,500).
- How many Austrian online shops sell food & beverages?
- ~7,200 online shops in Austria have food & beverages as their main category, the third largest category in the country.
- Can I get a list of Austrian online shops by category?
- Yes. Pick the category and the cut you want, for example shops that advertise now or run a given platform, and we return the matched companies with the people to reach.
Keep in mind
- Each shop sits under one main category, so a store that sells food and kitchenware appears once, under its leading range.
- A large category means many shops, not large shops; narrow by size or ad activity before spending outreach effort.
Start with your target
Build a Austria target list by category
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.