How many online shops in Austria sell sporting goods?

~2,900 online shops in Austria sell sporting goods. It is the number 6 category in the country, behind apparel & accessories, business & industrial, food & beverages, home & garden, health & beauty.

Which ecommerce platform do Austrian sporting goods shops run?

Most sporting goods shops in Austria run WooCommerce, then Shopify.

Which payment provider do online shops in Austria offer most?

PayPal leads payment providers in Austria, ahead of Sofort.

Can I get the list of sporting goods shops in Austria?

Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Sporting Goods · Austria

Sporting Goods online shops in Austria

Sporting Goods online shops in Austria rank sixth among the country's categories, behind Health & Beauty and ahead of Arts & Entertainment.

Get a matched sample See the evidence

Sporting Goods shops in Austria: ~2,900
Rank among categories: No. 6 of 17
Most run on: WooCommerce

September 2026

WooCommerce leads the platforms, ahead of Shopify, with Shopware, Magento and JTL-Shop behind.

A share of these shops advertise now, so ad activity is a useful first cut before platform.

Austria

Shop categories in Austria

Where sporting goods sits among what Austrian online shops sell.

Austria

Platforms sporting goods shops in Austria run

01WooCommerce
02Shopify
03Shopware
04Magento
05JTL-Shop

Other countries

Sporting Goods shops elsewhere in Europe

01United Kingdom~17,000
02Germany~13,000
03France~7,800
04Spain~6,100
05Italy~6,100
06Netherlands~5,400
07Switzerland~5,300
08Czechia~4,700
09Poland~4,400
10Sweden~4,200

What this means

What to do with it.

Start with the shops that advertise now, since the active ones are the ones buying. Then split by platform, with Shopware, Magento and JTL-Shop as the established retailers and WooCommerce and Shopify as the specialist long tail.

Marketplaces

Reach Austrian sporting goods shops that advertise now as sellers with proven demand and a working checkout, ready for a marketplace channel.

Distributors and brands

Target Austrian sports retailers on Shopware, Magento and JTL-Shop as the established accounts, and use the company match to reach the buyer.

Payment and BNPL teams

Work the Shopify and WooCommerce sports shops with instalment and financing offers, since bikes, skis and fitness gear carry high baskets.

Common questions

How many online shops in Austria sell sporting goods?: ~2,900 online shops in Austria sell sporting goods. It is the number 6 category in the country, behind apparel & accessories, business & industrial, food & beverages, home & garden, health & beauty.
Which ecommerce platform do Austrian sporting goods shops run?: Most sporting goods shops in Austria run WooCommerce, then Shopify.
Which payment provider do online shops in Austria offer most?: PayPal leads payment providers in Austria, ahead of Sofort.
Can I get the list of sporting goods shops in Austria?: Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

Sporting Goods covers everything from outdoor gear to team kit, so filter by product before a seasonal pitch.
Advertising now means active ads, not ad spend, so a single campaign counts the same as a year round one.

Start with your target

Target sporting goods shops in Austria

Tell us who you want to reach. We send back matched accounts.

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Before any commitment.