How many online shops in Sweden offer PayPal?

~12,000 online shops in Sweden offer PayPal. It is the second most common payment provider in the country, behind Klarna.

Which payment provider do Swedish online shops offer most?

Klarna leads in Sweden with ~18,000 shops, followed by PayPal and Swish.

Which ecommerce platform do PayPal shops in Sweden run?

Most PayPal shops in Sweden run Shopify, then WooCommerce.

Can I get the list of Swedish online shops that offer PayPal?

Yes. Send us the segment you want, for example PayPal shops in Sweden that advertise now, and we return the matched companies with the people to reach.

digital wallet · Sweden

Online shops offering PayPal in Sweden

PayPal is the second most offered payment provider in online shops in Sweden, behind Klarna and ahead of Swish and Stripe.

Get a matched sample See the evidence

Online shops in Sweden: ~12,000
Rank among payment providers: No. 2 of 16
Most seen on: Shopify

September 2026

Klarna leads PayPal in Sweden, so a PayPal shop without Klarna stands out as a BNPL target.

Quickbutik is third among its platforms in Sweden, so a Swedish platform integration matters beyond Shopify and WooCommerce.

Sweden

Payment providers in Sweden

Where PayPal sits among the payment providers Swedish shops offer.

01Klarna~18,000
02PayPal~12,000
03Swish~8,600
04Stripe~6,700
05Svea~1,300
06Alma~690
07Swedbank Banklink~680
08Nets~660

Sweden

Platforms where PayPal shows up most

01Shopify
02WooCommerce
03Quickbutik
04Magento

Other countries

PayPal elsewhere in Europe

01Germany~180,000
02United Kingdom~93,000
03France~56,000
04Italy~53,000
05Netherlands~33,000
06Switzerland~32,000
07Spain~30,000
08Austria~25,000
09Poland~19,000
10Belgium~15,000

What this means

What to do with it.

PayPal reaches a share of shops in Sweden rather than the whole market, so it is a usable segment, and Klarna above it makes this a BNPL-led market. Fewer than half of PayPal shops advertise now; take those first. Shopify leads its platforms, then WooCommerce, Quickbutik and Magento, for the second cut.

Payment and BNPL teams

Target PayPal shops in Sweden that advertise now and do not offer Klarna or Swish, and lead with the BNPL or local payment gap.

Ecommerce software and email tools

Segment PayPal shops in Sweden by platform; Shopify leads, then WooCommerce, with Quickbutik a Swedish group worth its own pitch.

Lead generation agencies

Use PayPal in Sweden as the base pool and add Klarna status, ad activity, platform and a company match to deliver a working list.

Common questions

How many online shops in Sweden offer PayPal?: ~12,000 online shops in Sweden offer PayPal. It is the second most common payment provider in the country, behind Klarna.
Which payment provider do Swedish online shops offer most?: Klarna leads in Sweden with ~18,000 shops, followed by PayPal and Swish.
Which ecommerce platform do PayPal shops in Sweden run?: Most PayPal shops in Sweden run Shopify, then WooCommerce.
Can I get the list of Swedish online shops that offer PayPal?: Yes. Send us the segment you want, for example PayPal shops in Sweden that advertise now, and we return the matched companies with the people to reach.

Keep in mind

Offered at checkout is not the option buyers pick most.
A PayPal shop may also offer Klarna or Swish, so check the full stack before pitching a gap.

Start with your target

Target the Swedish shops that offer PayPal

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.