Klarna leads Sweden by a wide margin, with PayPal second and Swish third.
buy now, pay later provider · Sweden
Online shops offering Klarna in Sweden
Klarna is the most offered payment provider in Sweden, ahead of PayPal, Swish and Stripe.
- Online shops in Sweden
- ~18,000
- Rank among payment providers
- Most common of 16
September 2026
A majority of Swedish shops with a known provider offer Klarna, so on its own it barely narrows anything.
Payment providers in Sweden
Where Klarna sits among the payment providers Swedish shops offer.
Klarna elsewhere in Europe
- 01Germany~47,000
- 02United Kingdom~14,000
- 03Netherlands~12,000
- 04Austria~10,000
- 05Switzerland~7,100
- 06Norway~6,800
- 07Italy~6,400
- 08Belgium~6,200
- 09France~4,000
- 10Finland~3,600
What this means
What to do with it.
In Sweden a Klarna list covers the larger part of the market, so the work is in the filters. Use ad activity first, since the ads-active Klarna shops are a minority, then size and category. Shops that do not offer Klarna are the rarer group and the one a rival pitch should start with.
Target Swedish shops that do not yet offer Klarna if you compete with it, and the ads-active Klarna shops if you complement it.
Reach Swedish Klarna shops narrowed by ad activity and company size, since the full list is the bulk of the market and needs a cut.
Use Swedish Klarna shops as sellers with their own store and a working checkout, and prioritize the ones that advertise now.
Common questions
- How many online shops in Sweden offer Klarna?
- ~18,000 online shops in Sweden offer Klarna. It is the most common payment provider in the country.
- Which payment provider do Swedish online shops offer most?
- Klarna leads in Sweden with ~18,000 shops, followed by PayPal and Swish.
- Can I get the list of Swedish online shops that offer Klarna?
- Yes. Send us the segment you want, for example Klarna shops in Sweden that advertise now, and we return the matched companies with the people to reach.
Keep in mind
- Offered at checkout is not the option buyers pick most.
- A shop with no identified payment provider may still offer Klarna.
Start with your target
Target the Swedish shops that offer Klarna
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.