Estonia is a bank link market first; PayPal trails three bank buttons and a local gateway.
digital wallet · Estonia
Online shops offering PayPal in Estonia
PayPal is only the fifth most offered payment provider in Estonia, behind the Swedbank, LHV and SEB bank links and MakeCommerce.
- Online shops in Estonia
- ~2,100
- Rank among payment providers
- No. 5 of 13
- Most seen on
- Shopify
September 2026
Shopify leads PayPal's platforms in Estonia, with WooCommerce and Magento next.
Payment providers in Estonia
Where PayPal sits among the payment providers Estonian shops offer.
- 01Swedbank Banklink~2,700
- 02LHV Banklink~2,500
- 03SEB Banklink~2,200
- 04MakeCommerce~2,200
- 05PayPal~2,100
- 06Luminor Banklink~1,800
- 07Montonio~1,400
- 08Stripe~1,400
Platforms where PayPal shows up most
- 01Shopify
- 02WooCommerce
- 03Magento
- 04PrestaShop
- 05OpenCart
PayPal elsewhere in Europe
- 01Germany~180,000
- 02United Kingdom~93,000
- 03France~56,000
- 04Italy~53,000
- 05Netherlands~33,000
- 06Switzerland~32,000
- 07Spain~30,000
- 08Austria~25,000
- 09Poland~19,000
- 10Belgium~15,000
What this means
What to do with it.
In Estonia bank links lead, so a shop that offers PayPal has made room for an international wallet beside the local pattern. Use it to find Shopify merchants and shops set up for buyers abroad, and check whether the shop also offers a bank link or MakeCommerce before assuming PayPal is its main method. Ad activity narrows the list to a minority.
Prioritize Estonian PayPal shops that show no bank link or MakeCommerce, where a local payment method is the clear gap.
Reach Estonian Shopify shops that offer PayPal; the combination points to sellers set up for buyers outside Estonia.
Work the Shopify and WooCommerce PayPal shops first, and use ad activity to find the minority investing in growth.
Common questions
- How many online shops in Estonia offer PayPal?
- ~2,100 online shops in Estonia offer PayPal. It is the fifth most common payment provider in the country, behind Swedbank Banklink, LHV Banklink, SEB Banklink, MakeCommerce.
- Which payment provider do Estonian online shops offer most?
- Swedbank Banklink leads in Estonia with ~2,700 shops, followed by LHV Banklink and SEB Banklink.
- Which ecommerce platform do PayPal shops in Estonia run?
- Most PayPal shops in Estonia run Shopify, then WooCommerce.
- Can I get the list of Estonian online shops that offer PayPal?
- Yes. Send us the segment you want, for example PayPal shops in Estonia that advertise now, and we return the matched companies with the people to reach.
Keep in mind
- PayPal named on the site does not show whether it is used alongside a bank link.
- Being fifth by shops offering it says nothing about PayPal's share of payment volume.
Start with your target
Target the Estonian shops that offer PayPal
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.