MakeCommerce is the first non-bank name, level with SEB Banklink, and Montonio is level with Stripe further down.
Estonia · payments
Most used payment providers in Estonian online shops
Bank payment buttons lead payment providers in online shops in Estonia: Swedbank Banklink first, LHV and SEB next, with PayPal only fifth.
- Online shops
- ~21,000
- Leader
- Swedbank Banklink
- Then
- LHV Banklink and SEB Banklink
- Cash on delivery
- Rare
September 2026
Klarna and inbank are the only buy now, pay later names, and both reach few Estonian shops.
Revolut Pay reaches more Estonian shops than Klarna.
Payment providers ranked by online shops
A shop can offer several payment providers.
- 01Swedbank Banklink · bank payment button~2,700
- 02LHV Banklink · bank payment button~2,500
- 03SEB Banklink · bank payment button~2,200
- 04MakeCommerce~2,200
- 05PayPal · digital wallet~2,100
- 06Luminor Banklink · bank payment button~1,800
- 07Montonio~1,400
- 08Stripe~1,400
- 09Coop Pank Banklink · bank payment button~1,300
- 10Citadele Banklink · bank payment button~960
- 11Revolut Pay · digital wallet~650
- 12Klarna · buy now, pay later provider~450
- 13inbank · buy now, pay later provider~260
On WooCommerce shops
On Shopify shops
On OpenCart shops
- 01PayPal
- 02Stripe
- 03MakeCommerce
What this means
What to do with it.
An Estonian checkout is defined by bank buttons, so a shop with Swedbank, LHV and SEB buttons serves domestic buyers, while PayPal and Stripe shops also serve buyers from abroad. Half of Swedbank Banklink shops advertise, and they run on WooCommerce first, then Shopify, Magento, PrestaShop and Voog.
Target Estonian shops offering bank buttons but no MakeCommerce or Montonio, and shops with no Klarna or inbank, since installments reach few shops here.
Reach Swedbank Banklink shops on WooCommerce first, then Shopify, Magento, PrestaShop and Voog, and add Voog to your integration list before you pitch.
Prioritize Swedbank Banklink shops that advertise, a big share of the leader's list, and deliver them matched to a company and a named contact.
Common questions
- Which payment provider do most online shops in Estonia offer?
- Swedbank Banklink, offered by ~2,700 Estonian online shops. LHV Banklink is second with ~2,500.
- How many Estonian online shops offer LHV Banklink?
- ~2,500 online shops in Estonia offer LHV Banklink, the second most common payment provider in the country.
- Is SEB Banklink common in Estonia?
- SEB Banklink is the third most common payment provider in Estonian online shops, with ~2,200 shops offering it.
- Can I get the list of Estonian online shops by payment provider?
- Yes. Pick the payment provider and the cut you want, for example shops that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Offered at checkout is not the option buyers pick most, and a bank button does not show which bank the buyer uses.
- Many Estonian shops show no identified provider; not identified does not mean absent.
Start with your target
Build a Estonia target list by payment provider
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.