How many online shops in Italy offer PayPal?

~53,000 online shops in Italy offer PayPal. It is the most common payment provider in the country.

Which payment provider do Italian online shops offer most?

PayPal leads in Italy with ~53,000 shops, followed by Stripe and Klarna.

Which ecommerce platform do PayPal shops in Italy run?

Most PayPal shops in Italy run WooCommerce, then Shopify.

Can I get the list of Italian online shops that offer PayPal?

Yes. Send us the segment you want, for example PayPal shops in Italy that advertise now, and we return the matched companies with the people to reach.

digital wallet · Italy

Online shops offering PayPal in Italy

PayPal is the most offered payment provider in online shops in Italy, well ahead of Stripe and far ahead of Klarna.

Get a matched sample See the evidence

Online shops in Italy: ~53,000
Rank among payment providers: Most common of 10
Most seen on: WooCommerce

September 2026

Most shops in Italy with a payment provider offer PayPal, so it does not narrow a list on its own.

Fewer than half of PayPal shops in Italy advertise now, so ad activity is the filter that separates growing shops.

Italy

Payment providers in Italy

Where PayPal sits among the payment providers Italian shops offer.

01PayPal~53,000
02Stripe~20,000
03Klarna~6,400
04Satispay~2,300
05Scalapay~2,200
06Alma~1,700
07Nexi~950
08Revolut Pay~430

Italy

Platforms where PayPal shows up most

01WooCommerce
02Shopify
03PrestaShop
04Magento

Other countries

PayPal elsewhere in Europe

01Germany~180,000
02United Kingdom~93,000
03France~56,000
04Netherlands~33,000
05Switzerland~32,000
06Spain~30,000
07Austria~25,000
08Poland~19,000
09Belgium~15,000
10Greece~15,000

What this means

What to do with it.

PayPal in Italy is effectively the market, so it is a base list to narrow, not a segment. Ad activity is the first cut; platform is the second, WooCommerce ahead of Shopify, PrestaShop and Magento. Satispay, Scalapay and Alma are small by comparison, so a PayPal shop offering none of them has room for a local wallet or BNPL option.

Payment and BNPL teams

Target PayPal shops in Italy that advertise now and offer none of Klarna, Scalapay or Alma; that is the BNPL gap in a PayPal-first market.

Ecommerce software and email tools

Treat PayPal as a baseline in Italy and segment by platform; WooCommerce leads, then Shopify, PrestaShop and Magento.

Lead generation agencies

Use PayPal in Italy as the base pool and add ad activity, platform and a company match to hand a client a working list.

Common questions

How many online shops in Italy offer PayPal?: ~53,000 online shops in Italy offer PayPal. It is the most common payment provider in the country.
Which payment provider do Italian online shops offer most?: PayPal leads in Italy with ~53,000 shops, followed by Stripe and Klarna.
Which ecommerce platform do PayPal shops in Italy run?: Most PayPal shops in Italy run WooCommerce, then Shopify.
Can I get the list of Italian online shops that offer PayPal?: Yes. Send us the segment you want, for example PayPal shops in Italy that advertise now, and we return the matched companies with the people to reach.

Keep in mind

Offered at checkout is not the option buyers pick most.
Offering PayPal says little about shop size, so pair it with ad activity or platform before outreach.

Start with your target

Target the Italian shops that offer PayPal

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.