EE · Baltics ecommerce market

Ecommerce companies in Estonia

The platforms, payment providers and couriers that online shops in Estonia run on.

Online stores
~28,000
Platforms, in order
WooCommerce, Shopify, OpenCart
Payments led by
Swedbank Banklink
Delivery led by
Omniva

September 2026

Signals

What you can filter on

How much of the market carries each signal.

  1. 01Matched to a company
  2. 02Advertising now
  3. 03Catalog size known

Common questions

Which ecommerce platform do most online shops in Estonia use?
WooCommerce leads in Estonia, followed by Shopify and OpenCart.
Which payment provider do most Estonian online shops offer?
Swedbank Banklink, offered by ~2,700 shops, ahead of LHV Banklink.
Which courier do most Estonian online shops offer?
Omniva, offered by ~4,800 shops, ahead of Smartpost.
Can I get a list of online shops in Estonia?
Yes. Tell us the platform, provider or category you sell into and the cut you want, for example shops that advertise now, and we return the matched companies with the people to reach.
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