Klarna, Scalapay and Alma, three instalment providers, all rank above Nexi and Axerve.
Italy · payments
Most used payment providers in Italian online shops
PayPal is offered by most online shops in Italy that name a payment provider, with Stripe second, Klarna third and Satispay the next digital wallet.
- Online shops
- ~180,000
- Leader
- PayPal
- Then
- Stripe and Klarna
- Cash on delivery
- Rare
September 2026
Satispay ranks fourth, ahead of Scalapay, Alma and Nexi.
Few Italian shops offer cash on delivery, fewer than name PayPal.
Payment providers ranked by online shops
A shop can offer several payment providers.
- 01PayPal · digital wallet~53,000
- 02Stripe~20,000
- 03Klarna · buy now, pay later provider~6,400
- 04Satispay · digital wallet~2,300
- 05Scalapay · buy now, pay later provider~2,200
- 06Alma · buy now, pay later provider~1,700
- 07Nexi~950
- 08Revolut Pay · digital wallet~430
- 09Axerve~350
- 10PayPal Pay Later · buy now, pay later provider~250
On WooCommerce shops
On Shopify shops
- 01PayPal
- 02Stripe
- 03Satispay
- 04Nexi
- 05Revolut Pay
On PrestaShop shops
What this means
What to do with it.
PayPal is on so many Italian shops that it works only as a confirmation of a live checkout, not as a target list; Stripe is the first filter that narrows. Klarna leads the instalment field with Scalapay and Alma well behind, so a shop offering none of the three is the open target for an instalment pitch. PayPal shops run on WooCommerce first, then Shopify, PrestaShop and Magento, and a minority of them advertise.
Target Stripe shops that offer no Klarna, Scalapay or Alma; that gap is where an instalment or wallet pitch lands first in Italy.
Work WooCommerce first, then Shopify, PrestaShop and Magento, the platform order among PayPal shops in Italy, and narrow by store size.
Reach Italian retailers that offer Scalapay, Klarna or Alma, a short and specific group compared with the PayPal mass, and match each to its company before pitching.
Common questions
- Which payment provider do most online shops in Italy offer?
- PayPal, offered by ~53,000 Italian online shops. Stripe is second with ~20,000.
- How many Italian online shops offer Stripe?
- ~20,000 online shops in Italy offer Stripe, the second most common payment provider in the country.
- Is Klarna common in Italy?
- Klarna is the third most common payment provider in Italian online shops, with ~6,400 shops offering it.
- Can I get the list of Italian online shops by payment provider?
- Yes. Pick the payment provider and the cut you want, for example shops that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- PayPal named on a shop's site does not mean buyers pick it most, and it says nothing about volume.
- Satispay or Nexi missing from a shop is not proof it is absent; many shops have no identified provider at all.
Start with your target
Build a Italy target list by payment provider
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.