Which ecommerce platform do most online shops in Italy use?

WooCommerce leads in Italy, followed by Shopify and PrestaShop.

Which payment provider do most Italian online shops offer?

PayPal, offered by ~53,000 shops, ahead of Stripe.

Which courier do most Italian online shops offer?

GLS, offered by ~17,000 shops, ahead of Poste Italiane.

Can I get a list of online shops in Italy?

Yes. Tell us the platform, provider or category you sell into and the cut you want, for example shops that advertise now, and we return the matched companies with the people to reach.

IT · Southern Europe ecommerce market

Ecommerce companies in Italy

The platforms, payment providers and couriers that online shops in Italy run on.

Get a matched sample See the evidence

Online stores: ~350,000
Platforms, in order: WooCommerce, Shopify, PrestaShop
Payments led by: PayPal
Delivery led by: GLS

September 2026

Platforms

Most used ecommerce platforms in Italy

Signals

What you can filter on

How much of the market carries each signal.

01Matched to a company
02Advertising now
03Catalog size known

Payments

Most used payment providers in Italy

01PayPal~53,000
02Stripe~20,000
03Klarna~6,400
04Satispay~2,300
05Scalapay~2,200
06Alma~1,700

Delivery

Most used couriers in Italy

01GLS~17,000
02Poste Italiane~9,700
03BRT~8,800
04SDA~6,000
05DHL~5,500
06UPS~4,100

Common questions

Which ecommerce platform do most online shops in Italy use?: WooCommerce leads in Italy, followed by Shopify and PrestaShop.
Which payment provider do most Italian online shops offer?: PayPal, offered by ~53,000 shops, ahead of Stripe.
Which courier do most Italian online shops offer?: GLS, offered by ~17,000 shops, ahead of Poste Italiane.
Can I get a list of online shops in Italy?: Yes. Tell us the platform, provider or category you sell into and the cut you want, for example shops that advertise now, and we return the matched companies with the people to reach.

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