Switzerland and Austria are level as Shopware markets, so work them as one German-speaking add-on to Germany.
Shopware · ecommerce platform
Shopware online stores, by country
Shopware online shops in Europe are mostly in Germany, with Switzerland and Austria level as its second markets and the Netherlands fourth.
- Stores across Europe
- ~36,000
- Largest market
- Germany
- Countries
- 7
- Also strong in
- Switzerland and Austria
September 2026
A majority of Shopware shops map to a company, so the company filter keeps the bulk of the list.
The Netherlands, Italy, France and Belgium are short Shopware lists, best worked as a cross-border add-on.
Shopware stores by country
Online stores running the platform in each country, largest first.
- 01Germany~29,000
- 02Switzerland~1,900
- 03Austria~1,900
- 04Netherlands~1,000
- 05Italy~420
- 06France~370
- 07Belgium~260
Payment providers on Shopware shops
Couriers on Shopware shops
What this means
What to do with it.
Shopware is the German list with the strongest company match among its filters, so lead with the matched companies, take the ones advertising now first, and sort by catalog size where it is known. Switzerland and Austria take the same pitch in German; the four smaller markets suit a single cross-border pass.
Reach Shopware shops in Germany, Switzerland and Austria with a platform-specific integration pitch, and open with the shops advertising now.
Target German Shopware shops matched to a company and advertising now, and use catalog size, where known, to prioritize the larger ones.
Work Shopware shops in Germany that offer only one courier, and add Switzerland and Austria for cross-border lanes with the same pitch.
Common questions
- How many online stores run Shopware?
- About 36,000 online stores across Europe run Shopware.
- Which country has the most Shopware stores?
- Germany, with ~29,000 stores, followed by Switzerland (~1,900).
- Which payment provider do Shopware shops use most?
- In Germany, PayPal is the payment provider seen most on Shopware shops, then Sofort.
- Can I get a list of Shopware stores in a country?
- Yes. Choose the country and the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Catalog size is known for only some Shopware shops, so a missing catalog does not mean a small shop.
- The Dutch, Italian, French and Belgian lists are short on their own.
Start with your target
Target Shopware shops
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.