Food and beverages and health and beauty rank level in fourth and fifth place in Portugal.
Portugal · shop categories
What Portuguese online shops sell, by category
Apparel and accessories is the largest category of online shops in Portugal, ahead of business and industrial, home and garden and food and beverages.
- Online shops with a category
- ~38,000
- Largest category
- Apparel & Accessories
- Then
- Business & Industrial, Home & Garden
- Most used platform
- WooCommerce
September 2026
Arts and entertainment ranks sixth in Portugal, ahead of sporting goods, media and hardware.
Hardware ranks only ninth in Portugal, behind media.
Shop categories in Portugal, by number of shops
Each shop is counted once, under its main category.
- 01Apparel & Accessories~9,700
- 02Business & Industrial~5,600
- 03Home & Garden~3,700
- 04Food & Beverages~2,800
- 05Health & Beauty~2,800
- 06Arts & Entertainment~2,000
- 07Sporting Goods~1,600
- 08Media~1,600
- 09Hardware~1,500
- 10Vehicles & Parts~1,400
- 11Electronics~1,300
- 12Furniture~1,300
- 13Pet Supplies~1,100
- 14Office Supplies~800
- 15Toys & Games~430
- 16Baby & Toddler~390
- 17Cameras & Optics~360
What this means
What to do with it.
Portugal is apparel first by a wide margin, then business and industrial, with home and garden, food and health and beauty close together. Food is a real list here, equal to health and beauty, so give it its own pitch rather than folding it into a general consumer list.
Target Portuguese apparel retailers first, then food and beverages and health and beauty as two equal lists, each matched to a company and a buyer.
Recruit Portuguese fashion and food sellers who already run their own checkout, and prioritize those already selling to a second country.
Prioritize Portuguese apparel and health and beauty shops for parcel volume, and the home and garden and furniture groups for bulky delivery.
Common questions
- What do most online shops in Portugal sell?
- Apparel & Accessories is the largest category, with ~9,700 shops, followed by business & industrial (~5,600).
- How many Portuguese online shops sell home & garden?
- ~3,700 online shops in Portugal have home & garden as their main category, the third largest category in the country.
- Can I get a list of Portuguese online shops by category?
- Yes. Pick the category and the cut you want, for example shops that advertise now or run a given platform, and we return the matched companies with the people to reach.
Keep in mind
- Each shop sits under one main category; a store selling clothing and footwear appears once, under its leading range.
- Category size counts shops, not turnover; narrow by size or ad activity before you commit effort.
Start with your target
Build a Portugal target list by category
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.