How many online shops in Portugal sell sporting goods?

~1,600 online shops in Portugal sell sporting goods. It is the number 7 category in the country, behind apparel & accessories, business & industrial, home & garden, food & beverages, health & beauty, arts & entertainment.

Which ecommerce platform do Portuguese sporting goods shops run?

Most sporting goods shops in Portugal run WooCommerce, then Shopify.

Which payment provider do online shops in Portugal offer most?

PayPal leads payment providers in Portugal, ahead of Multibanco.

Can I get the list of sporting goods shops in Portugal?

Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Sporting Goods · Portugal

Sporting Goods online shops in Portugal

Sporting Goods online shops in Portugal rank seventh of seventeen categories, more than a thousand stores, behind Arts & Entertainment and led by WooCommerce.

Get a matched sample See the evidence

Sporting Goods shops in Portugal: ~1,600
Rank among categories: No. 7 of 17
Most run on: WooCommerce

September 2026

A third advertise now, a warm first list in a seasonal category.

WooCommerce leads, then Shopify and PrestaShop, with Magento and OpenCart behind.

Portugal

Shop categories in Portugal

Where sporting goods sits among what Portuguese online shops sell.

Portugal

Platforms sporting goods shops in Portugal run

01WooCommerce
02Shopify
03PrestaShop
04Magento
05OpenCart

Other countries

Sporting Goods shops elsewhere in Europe

01United Kingdom~17,000
02Germany~13,000
03France~7,800
04Spain~6,100
05Italy~6,100
06Netherlands~5,400
07Switzerland~5,300
08Czechia~4,700
09Poland~4,400
10Sweden~4,200

What this means

What to do with it.

Start with the advertising shops, then the WooCommerce and Shopify stores. A share of them come with a matched company, so begin there and narrow by keyword to cycling, fitness, surf or team sports.

Distributors and brands

Target Portuguese sports retailers on WooCommerce and Shopify when placing a new brand, and narrow by keyword to cycling, fitness, surf or team sports.

Couriers and 3PLs

Reach Portuguese sports shops with a bulky parcel offer for bikes, boards and fitness equipment, starting with the stores advertising now.

Payment and BNPL teams

Target Portuguese sports shops with an instalment product for bikes and equipment, and prioritize the stores advertising now.

Common questions

How many online shops in Portugal sell sporting goods?: ~1,600 online shops in Portugal sell sporting goods. It is the number 7 category in the country, behind apparel & accessories, business & industrial, home & garden, food & beverages, health & beauty, arts & entertainment.
Which ecommerce platform do Portuguese sporting goods shops run?: Most sporting goods shops in Portugal run WooCommerce, then Shopify.
Which payment provider do online shops in Portugal offer most?: PayPal leads payment providers in Portugal, ahead of Multibanco.
Can I get the list of sporting goods shops in Portugal?: Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

A shop selling sportswear may sit under Apparel & Accessories instead, so check both.
Advertising now shows a live ad account, not how much the shop spends.

Start with your target

Target sporting goods shops in Portugal

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.