Only a small share advertise now, so ad activity is a strong filter in this category.
Business & Industrial · Germany
Business & Industrial online shops in Germany
Business & Industrial is the second largest of eighteen shop categories in Germany, behind Apparel & Accessories and ahead of Home & Garden.
- Business & Industrial shops in Germany
- ~37,000
- Rank among categories
- No. 2 of 18
September 2026
A share are matched to a company, which matters because these shops sell to other businesses.
Shop categories in Germany
Where business & industrial sits among what German online shops sell.
- 01Apparel & Accessories
- 02Business & Industrial
- 03Home & Garden
- 04Health & Beauty
- 05Food & Beverages
- 06Hardware
- 07Sporting Goods
- 08Arts & Entertainment
Business & Industrial shops elsewhere in Europe
- 01United Kingdom~47,000
- 02Italy~25,000
- 03France~23,000
- 04Netherlands~18,000
- 05Spain~17,000
- 06Romania~16,000
- 07Switzerland~14,000
- 08Czechia~13,000
- 09Poland~12,000
- 10Belgium~12,000
What this means
What to do with it.
German business to business shops number in the tens of thousands, and only a small share advertise now, so start with those and then the shops matched to a company. These sell to other businesses, so a named contact at the legal entity is the thing to ask for. Narrow further by the industrial niche you serve, since the category is broad.
Target German Business & Industrial shops matched to a company when you sell tools, parts or supplies, and reach the buyer at the legal entity.
Reach German business to business shops that advertise now with quoting, invoicing and account tools, since they are the ones investing in growth.
Work the company matched German trade shops first, then the advertisers, and keep the long tail for clients who want volume.
Common questions
- How many online shops in Germany sell business & industrial?
- ~37,000 online shops in Germany sell business & industrial. It is the second most common category in the country, behind apparel & accessories.
- Which payment provider do online shops in Germany offer most?
- PayPal leads payment providers in Germany, ahead of Sofort.
- Can I get the list of business & industrial shops in Germany?
- Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Business & Industrial is a broad heading that spans tools, packaging and machinery, so narrow by product before outreach.
- A shop that sells to both businesses and consumers may sit under Hardware or Home & Garden instead.
Start with your target
Target business & industrial shops in Germany
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.