A share advertise now, so start with the active sports shops before the long tail.
Sporting Goods · Germany
Sporting Goods online shops in Germany
Sporting Goods is the seventh largest of eighteen shop categories in Germany, behind Hardware and ahead of Arts & Entertainment.
- Sporting Goods shops in Germany
- ~13,000
- Rank among categories
- No. 7 of 18
September 2026
Fewer are matched than advertise, so use the company match for a named contact, not to size the list.
Shop categories in Germany
Where sporting goods sits among what German online shops sell.
- 01Apparel & Accessories
- 02Business & Industrial
- 03Home & Garden
- 04Health & Beauty
- 05Food & Beverages
- 06Hardware
- 07Sporting Goods
- 08Arts & Entertainment
Sporting Goods shops elsewhere in Europe
- 01United Kingdom~17,000
- 02France~7,800
- 03Spain~6,100
- 04Italy~6,100
- 05Netherlands~5,400
- 06Switzerland~5,300
- 07Czechia~4,700
- 08Poland~4,400
- 09Sweden~4,200
- 10Belgium~3,700
What this means
What to do with it.
Work the German sports shops that advertise now first, then the ones matched to a company, which are a smaller group. Cycling, fitness, outdoor and team sports all share this heading, so narrow by discipline before a campaign. The advertisers that are also matched are the shortlist for a named contact.
Target German Sporting Goods shops that advertise now when placing an equipment, apparel or nutrition brand, and narrow by sport before outreach.
Recruit German sports shops that advertise now as sellers, since they already run their own store and invest in reaching buyers.
Deliver the German Sporting Goods advertisers as the first segment, then the company matched shops, and keep the rest for volume requests.
Common questions
- How many online shops in Germany sell sporting goods?
- ~13,000 online shops in Germany sell sporting goods. It is the number 7 category in the country, behind apparel & accessories, business & industrial, home & garden, health & beauty, food & beverages, hardware.
- Which payment provider do online shops in Germany offer most?
- PayPal leads payment providers in Germany, ahead of Sofort.
- Can I get the list of sporting goods shops in Germany?
- Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Sportswear only shops may sit under Apparel & Accessories, so some sports sellers are missing here.
- Matched to a company gives a registered entity and a contact, not a confirmed turnover.
Start with your target
Target sporting goods shops in Germany
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.