Hardware ranks sixth in Germany, level with sporting goods and arts and entertainment, so DIY is a deep list here.
Germany · shop categories
What German online shops sell, by category
Apparel and accessories is the largest category of online shops in Germany, ahead of business and industrial, home and garden and health and beauty.
- Online shops with a category
- ~260,000
- Largest category
- Apparel & Accessories
- Then
- Business & Industrial, Home & Garden
- Most used platform
- Shopify
September 2026
Vehicles and parts ranks tenth, ahead of pet supplies, furniture and electronics.
Electronics ranks only thirteenth in Germany, behind furniture.
Shop categories in Germany, by number of shops
Each shop is counted once, under its main category.
- 01Apparel & Accessories~56,000
- 02Business & Industrial~37,000
- 03Home & Garden~30,000
- 04Health & Beauty~20,000
- 05Food & Beverages~19,000
- 06Hardware~13,000
- 07Sporting Goods~13,000
- 08Arts & Entertainment~13,000
- 09Media~9,500
- 10Vehicles & Parts~8,600
- 11Pet Supplies~8,500
- 12Furniture~8,200
- 13Electronics~7,900
- 14Office Supplies~5,100
- 15Toys & Games~3,900
- 16Cameras & Optics~2,700
- 17Baby & Toddler~2,700
- 18Luggage & Bags~650
What this means
What to do with it.
Germany is big enough that even a tenth-place category holds thousands of shops, so every category is a workable list on its own. Start with apparel and business and industrial, then split each by platform and store size, because a German category list is too long to work from the top down.
Target German retailers in your own category first; even vehicles and parts or pet supplies is a full list here, so match each to a company and buyer.
Prioritize German apparel, home and garden and health and beauty shops for pay later, then hardware and sporting goods, and narrow by store size.
Split German lists by category and platform before delivery; apparel alone is too wide to hand over as one list.
Common questions
- What do most online shops in Germany sell?
- Apparel & Accessories is the largest category, with ~56,000 shops, followed by business & industrial (~37,000).
- How many German online shops sell home & garden?
- ~30,000 online shops in Germany have home & garden as their main category, the third largest category in the country.
- Can I get a list of German online shops by category?
- Yes. Pick the category and the cut you want, for example shops that advertise now or run a given platform, and we return the matched companies with the people to reach.
Keep in mind
- Each shop sits under one main category; a store that sells clothing and shoes appears once, under its leading range.
- Category size counts shops, not sales; narrow by size or ad activity before you commit outreach budget.
Start with your target
Build a Germany target list by category
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.