How many online shops in Portugal sell toys & games?

~430 online shops in Portugal sell toys & games. It is the number 15 category in the country, behind apparel & accessories, business & industrial, home & garden, food & beverages, health & beauty, arts & entertainment, sporting goods, media.

Which ecommerce platform do Portuguese toys & games shops run?

Most toys & games shops in Portugal run Shopify, then WooCommerce.

Which payment provider do online shops in Portugal offer most?

PayPal leads payment providers in Portugal, ahead of Multibanco.

Can I get the list of toys & games shops in Portugal?

Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Toys & Games · Portugal

Toys & Games online shops in Portugal

Toys & Games online shops in Portugal rank fifteenth of seventeen categories, a few hundred stores, and Shopify leads them ahead of WooCommerce.

Get a matched sample See the evidence

Toys & Games shops in Portugal: ~430
Rank among categories: No. 15 of 17
Most run on: Shopify

September 2026

Shopify leads here, then WooCommerce and PrestaShop, with Magento and OpenCart behind.

A third advertise now, a warm first list ahead of the gift season.

Portugal

Shop categories in Portugal

Where toys & games sits among what Portuguese online shops sell.

Portugal

Platforms toys & games shops in Portugal run

01Shopify
02WooCommerce
03PrestaShop
04Magento
05OpenCart

Other countries

Toys & Games shops elsewhere in Europe

01United Kingdom~4,900
02Germany~3,900
03France~2,300
04Netherlands~2,300
05Spain~1,800
06Czechia~1,400
07Poland~1,300
08Italy~1,200
09Belgium~1,200
10Switzerland~1,200

What this means

What to do with it.

Start with the advertising shops, then the Shopify stores, which hold the largest group. A share of them come with a matched company, so begin outreach there and time it for the months before the holidays.

Distributors and brands

Target Portuguese toy retailers on Shopify and WooCommerce when placing a new brand, and reach the advertising shops well before the gift season.

Marketplaces

Reach Portuguese toy shops on Shopify with a working checkout as sellers who can list a catalogue quickly, starting with the ones advertising now.

Ecommerce software and email tools

Pitch Shopify apps and seasonal email tools to Portuguese toy shops first, since Shopify leads the category and gift peaks drive their year.

Common questions

How many online shops in Portugal sell toys & games?: ~430 online shops in Portugal sell toys & games. It is the number 15 category in the country, behind apparel & accessories, business & industrial, home & garden, food & beverages, health & beauty, arts & entertainment, sporting goods, media.
Which ecommerce platform do Portuguese toys & games shops run?: Most toys & games shops in Portugal run Shopify, then WooCommerce.
Which payment provider do online shops in Portugal offer most?: PayPal leads payment providers in Portugal, ahead of Multibanco.
Can I get the list of toys & games shops in Portugal?: Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

A shop selling toys next to baby goods may sit under Baby & Toddler instead.
Advertising now shows a live ad account, not how much the shop spends.

Start with your target

Target toys & games shops in Portugal

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.