How many online shops in Estonia offer Klarna?

~450 online shops in Estonia offer Klarna. It is the number 12 payment provider in the country, behind Swedbank Banklink, LHV Banklink, SEB Banklink, MakeCommerce, PayPal, Luminor Banklink, Montonio, Stripe.

Which payment provider do Estonian online shops offer most?

Swedbank Banklink leads in Estonia with ~2,700 shops, followed by LHV Banklink and SEB Banklink.

Can I get the list of Estonian online shops that offer Klarna?

Yes. Send us the segment you want, for example Klarna shops in Estonia that advertise now, and we return the matched companies with the people to reach.

buy now, pay later provider · Estonia

Online shops offering Klarna in Estonia

Klarna is the twelfth most offered payment provider in Estonia, far behind the bank links, MakeCommerce and PayPal.

Get a matched sample See the evidence

Online shops in Estonia: ~450
Rank among payment providers: No. 12 of 13

September 2026

Estonia is led by bank links from Swedbank, LHV and SEB, with PayPal only fifth and Klarna near the bottom.

Few Estonian shops offer Klarna, and ads-active shops are a minority of those, so the first wave is short.

Estonia

Payment providers in Estonia

Where Klarna sits among the payment providers Estonian shops offer.

01Swedbank Banklink~2,700
02LHV Banklink~2,500
03SEB Banklink~2,200
04MakeCommerce~2,200
05PayPal~2,100
06Luminor Banklink~1,800
07Montonio~1,400
08Stripe~1,400

Other countries

Klarna elsewhere in Europe

01Germany~47,000
02Sweden~18,000
03United Kingdom~14,000
04Netherlands~12,000
05Austria~10,000
06Switzerland~7,100
07Norway~6,800
08Italy~6,400
09Belgium~6,200
10France~4,000

What this means

What to do with it.

Estonia is a bank-link market, with Swedbank, LHV and SEB ahead of MakeCommerce and PayPal, and Klarna near the end of the order. Treat the Klarna list as a niche to work in full, starting with the shops that advertise now. Klarna is also offered in Sweden, so a Nordic sequence can include this list.

Payment and BNPL teams

Target the full Estonian Klarna list, starting with the shops that advertise now, and add the Swedish Klarna shops for scale.

Ecommerce software and email tools

Reach Estonian Klarna shops as a compact segment, narrowed by ad activity, and treat the checkout stack as a fit signal for your integration.

Marketplaces

Use Estonian Klarna shops as sellers with their own store and a working checkout, and prioritize those that advertise now.

Common questions

How many online shops in Estonia offer Klarna?: ~450 online shops in Estonia offer Klarna. It is the number 12 payment provider in the country, behind Swedbank Banklink, LHV Banklink, SEB Banklink, MakeCommerce, PayPal, Luminor Banklink, Montonio, Stripe.
Which payment provider do Estonian online shops offer most?: Swedbank Banklink leads in Estonia with ~2,700 shops, followed by LHV Banklink and SEB Banklink.
Can I get the list of Estonian online shops that offer Klarna?: Yes. Send us the segment you want, for example Klarna shops in Estonia that advertise now, and we return the matched companies with the people to reach.

Keep in mind

Offered at checkout is not the option buyers pick most.
A shop with no identified payment provider may still offer Klarna.

Start with your target

Target the Estonian shops that offer Klarna

Tell us who you want to reach. We send back matched accounts.

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Before any commitment.