Germany, the United Kingdom and the Netherlands together hold fewer than half of Magento shops, so the long tail matters.
Magento · ecommerce platform
Magento online stores, by country
Magento online shops run across Europe, with Germany, the United Kingdom and the Netherlands the three largest markets and Italy, Spain and France next.
- Stores across Europe
- ~80,000
- Largest market
- Germany
- Countries
- 27
- Also strong in
- United Kingdom and Netherlands
September 2026
Italy and Spain are level as fourth and fifth, with France just behind; work the three as one block.
Magento holds enough shops for a list in most European countries, so a single-country pitch is possible almost anywhere.
Magento stores by country
Online stores running the platform in each country, largest first.
- 01Germany~14,000
- 02United Kingdom~12,000
- 03Netherlands~11,000
- 04Italy~5,500
- 05Spain~5,500
- 06France~5,100
- 07Belgium~3,100
- 08Switzerland~2,800
- 09Poland~2,700
- 10Austria~2,200
- 11Denmark~2,100
- 12Romania~1,900
- 13Sweden~1,600
- 14Norway~1,400
- 15Greece~1,300
- 16Czechia~1,100
- 17Finland~990
- 18Hungary~920
- 19Portugal~800
- 20Slovenia~740
- 21Slovakia~720
- 22Ireland~630
- 23Estonia~620
- 24Bulgaria~500
- 25Lithuania~440
- 26Croatia~380
- 27Latvia~300
Payment providers on Magento shops
- 01Sofort
- 02Adyen
- 03Revolut Pay
- 04Trustly
Couriers on Magento shops
- 01UPS
- 02FedEx
- 03DB Schenker
- 04TNT
What this means
What to do with it.
Work Magento country by country: Germany, the United Kingdom and the Netherlands first, then Italy, Spain and France as one block, then Belgium, Switzerland, Poland and Austria. Within each country, take the shops advertising now, then the ones matched to a company, since each covers only some of the list and stacking them leaves a short but strong set. Catalog size is known for some shops and works as a sort, not a filter.
Target Magento shops in Germany, the United Kingdom and the Netherlands that advertise now, and address the pitch to the team that owns the checkout build.
Work Magento shops in your lanes that offer only one courier, starting with Germany and the Netherlands, and prioritize the ones advertising now.
Reach Magento shops with a platform-specific integration pitch, one country at a time, and open with the shops advertising now as the ones adding tools.
Common questions
- How many online stores run Magento?
- About 80,000 online stores across Europe run Magento.
- Which country has the most Magento stores?
- Germany, with ~14,000 stores, followed by United Kingdom (~12,000).
- Which payment provider do Magento shops use most?
- In Germany, Sofort is the payment provider seen most on Magento shops, then Adyen.
- Can I get a list of Magento stores in a country?
- Yes. Choose the country and the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Only some Magento shops are matched to a company or have a known catalog, so stacking company, catalog and ad filters shortens a country list fast.
- Country lists beyond the ten largest markets are short on their own.
Start with your target
Target Magento shops
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.