How many online stores in Italy run Magento?

~5,500 online stores in Italy run Magento. It is the fourth most common ecommerce platform in the country, behind WooCommerce, Shopify, PrestaShop.

Which ecommerce platform do most Italian online stores use?

WooCommerce leads in Italy, followed by Shopify and PrestaShop.

Which payment provider do Magento shops in Italy use?

PayPal is the payment provider seen most on Magento shops in Italy, then Stripe.

Which courier do Magento shops in Italy use?

GLS is the courier seen most on Magento shops in Italy, then BRT.

Can I get the list of Magento stores in Italy?

Yes. Tell us the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.

Magento · Italy

Magento online stores in Italy

Magento is the fourth most used ecommerce platform in Italy, a small group behind WooCommerce, Shopify and PrestaShop, where company match is the strongest signal.

Get a matched sample See the evidence

Magento stores: ~5,500
Rank in Italy: No. 4 platform
Payments led by: PayPal
Delivery led by: GLS

September 2026

Advertising is the second signal after company match, so start with the company-matched advertisers rather than the whole group.

BRT is offered second behind GLS, ahead of Poste Italiane, with DHL and UPS in the top six.

Company matches are frequent enough here that outreach can go to the legal entity, not the storefront.

Italy platform mix

Ecommerce platforms in Italy

Payments

Payment providers on Magento shops

Delivery

Couriers on Magento shops

What this means

What to do with it.

Magento shops in Italy are a short list, and the advertisers inside it are the shops spending on growth right now. Take those first, add the company-matched shops for decision-maker outreach, and leave the rest for a second pass.

Ecommerce software and email tools

Target Italian Magento shops that advertise now, since a shop investing in traffic on a heavier platform is the usual buyer of add-on tools.

Distributors and brands

Reach the company-matched Magento shops by category, where you get the registered company and the person to approach in one place.

Couriers and 3PLs

Work shops that offer only one of GLS, BRT and Poste Italiane, and propose a second network before a rival does.

Common questions

How many online stores in Italy run Magento?: ~5,500 online stores in Italy run Magento. It is the fourth most common ecommerce platform in the country, behind WooCommerce, Shopify, PrestaShop.
Which ecommerce platform do most Italian online stores use?: WooCommerce leads in Italy, followed by Shopify and PrestaShop.
Which payment provider do Magento shops in Italy use?: PayPal is the payment provider seen most on Magento shops in Italy, then Stripe.
Which courier do Magento shops in Italy use?: GLS is the courier seen most on Magento shops in Italy, then BRT.
Can I get the list of Magento stores in Italy?: Yes. Tell us the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

A shop with no known catalog size is not a small shop.
Advertising now shows activity, not budget or results.

Start with your target

Target Magento shops in Italy

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.