WooCommerce and Shopify shops in Germany advertise at the same rate, so the difference between them is the company link.
WooCommerce · Germany
WooCommerce online stores in Germany
WooCommerce is the second largest ecommerce platform in Germany, behind Shopify, and its shops are matched to a company more often than Shopify shops there.
- WooCommerce stores
- ~200,000
- Rank in Germany
- No. 2 platform
- Payments led by
- PayPal
- Delivery led by
- DHL
September 2026
Product counts are known for far more of these shops than company matches, so catalog size is the first sort.
PayPal leads payments on WooCommerce in Germany, ahead of Sofort and Stripe, with Amazon Pay fourth.
Ecommerce platforms in Germany
Payment providers on WooCommerce shops
Couriers on WooCommerce shops
What this means
What to do with it.
If you need registered companies and not just storefronts, start with WooCommerce before Shopify in Germany. Rank the list by catalog size, take the company-matched shops for outreach with a named person, and use advertising now as the tie-breaker for the first wave.
Target German WooCommerce shops that offer PayPal or Sofort alone, and prioritize the company-matched ones so the pitch reaches a named person.
Reach German WooCommerce shops that offer DHL alone, with DPD and Deutsche Post the next options, and use catalog size to pick the accounts worth a visit.
Prioritize German WooCommerce retailers with a known catalog size and a company match, then rank them by product count.
Common questions
- How many online stores in Germany run WooCommerce?
- ~200,000 online stores in Germany run WooCommerce. It is the second most common ecommerce platform in the country, behind Shopify.
- Which ecommerce platform do most German online stores use?
- Shopify leads in Germany, followed by WooCommerce and Shopware.
- Which payment provider do WooCommerce shops in Germany use?
- PayPal is the payment provider seen most on WooCommerce shops in Germany, then Sofort.
- Which courier do WooCommerce shops in Germany use?
- DHL is the courier seen most on WooCommerce shops in Germany, then DPD.
- Can I get the list of WooCommerce stores in Germany?
- Yes. Tell us the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- A shop not matched to a company may still belong to a registered business.
- Offered at checkout is not the option buyers pick most.
Start with your target
Target WooCommerce shops in Germany
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.