Half of these shops are matched to a registered company, so a named buyer is often on hand.
Sporting Goods · Italy
Sporting Goods online shops in Italy
Sporting Goods online shops in Italy rank seventh of eighteen categories, several thousand shops led by WooCommerce, with Shopify second and PrestaShop third.
- Sporting Goods shops in Italy
- ~6,100
- Rank among categories
- No. 7 of 18
- Most run on
- WooCommerce
September 2026
Sporting Goods sits seventh in Italy, just behind Arts & Entertainment and ahead of Hardware.
Shop categories in Italy
Where sporting goods sits among what Italian online shops sell.
- 01Apparel & Accessories
- 02Business & Industrial
- 03Food & Beverages
- 04Home & Garden
- 05Health & Beauty
- 06Arts & Entertainment
- 07Sporting Goods
- 08Hardware
Platforms sporting goods shops in Italy run
- 01WooCommerce
- 02Shopify
- 03PrestaShop
- 04Magento
- 05OpenCart
Sporting Goods shops elsewhere in Europe
- 01United Kingdom~17,000
- 02Germany~13,000
- 03France~7,800
- 04Spain~6,100
- 05Netherlands~5,400
- 06Switzerland~5,300
- 07Czechia~4,700
- 08Poland~4,400
- 09Sweden~4,200
- 10Belgium~3,700
What this means
What to do with it.
Work the Italian sports shops that advertise now and come matched to a company first; they combine a growth budget with a buyer name. Then widen by platform, with WooCommerce first and Shopify second. Cycling, fitness and outdoor shops carry high baskets, which makes them worth a personal pitch.
Target matched Italian sports retailers that advertise now with a brand or equipment range; the match carries a person to reach.
Pitch instalments to Italian sports shops that advertise now; bikes and fitness equipment carry baskets that suit pay-later.
Prioritize Italian sports shops that advertise now for a bulky-parcel offer; bikes and gym equipment need more than a standard service.
Common questions
- How many online shops in Italy sell sporting goods?
- ~6,100 online shops in Italy sell sporting goods. It is the number 7 category in the country, behind apparel & accessories, business & industrial, food & beverages, home & garden, health & beauty, arts & entertainment.
- Which ecommerce platform do Italian sporting goods shops run?
- Most sporting goods shops in Italy run WooCommerce, then Shopify.
- Which payment provider do online shops in Italy offer most?
- PayPal leads payment providers in Italy, ahead of Stripe.
- Can I get the list of sporting goods shops in Italy?
- Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Each shop carries one main category, so a sportswear brand filed under Apparel & Accessories does not appear here.
- Advertising now means ads are running, not how much is spent.
Start with your target
Target sporting goods shops in Italy
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.