How many online shops in Bulgaria sell toys & games?

~360 online shops in Bulgaria sell toys & games. It is the number 15 category in the country, behind apparel & accessories, home & garden, business & industrial, health & beauty, hardware, food & beverages, electronics, pet supplies.

Which ecommerce platform do Bulgarian toys & games shops run?

Most toys & games shops in Bulgaria run WooCommerce, then Shopify.

Which payment provider do online shops in Bulgaria offer most?

PayPal leads payment providers in Bulgaria, ahead of Stripe.

Can I get the list of toys & games shops in Bulgaria?

Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Toys & Games · Bulgaria

Toys & Games online shops in Bulgaria

Toys & Games online shops in Bulgaria rank fifteenth of sixteen categories, led by WooCommerce with Shopify second.

Get a matched sample See the evidence

Toys & Games shops in Bulgaria: ~360
Rank among categories: No. 15 of 16
Most run on: WooCommerce

September 2026

Shopify is second to WooCommerce among Bulgarian toy shops, ahead of OpenCart.

Toys & Games is second to last in Bulgaria; Apparel & Accessories and Home & Garden lead the country.

Bulgaria

Shop categories in Bulgaria

Where toys & games sits among what Bulgarian online shops sell.

Bulgaria

Platforms toys & games shops in Bulgaria run

01WooCommerce
02Shopify
03OpenCart
04PrestaShop
05Magento

Other countries

Toys & Games shops elsewhere in Europe

01United Kingdom~4,900
02Germany~3,900
03France~2,300
04Netherlands~2,300
05Spain~1,800
06Czechia~1,400
07Poland~1,300
08Italy~1,200
09Belgium~1,200
10Switzerland~1,200

What this means

What to do with it.

A share of these shops advertise now, so sort by ad activity and work the advertisers first. Few are matched to a company, which makes this a list for a focused campaign rather than volume outreach.

Distributors and brands

Target Bulgarian toy shops that advertise now, then the ones matched to a company; the rest need a lookup before you reach anyone.

Marketplaces

Reach WooCommerce and Shopify toy shops as sellers with a working checkout who could add a marketplace listing for seasonal volume.

Payment and BNPL teams

Prioritize toy shops advertising now on WooCommerce and Shopify, where a checkout plugin installs quickly.

Common questions

How many online shops in Bulgaria sell toys & games?: ~360 online shops in Bulgaria sell toys & games. It is the number 15 category in the country, behind apparel & accessories, home & garden, business & industrial, health & beauty, hardware, food & beverages, electronics, pet supplies.
Which ecommerce platform do Bulgarian toys & games shops run?: Most toys & games shops in Bulgaria run WooCommerce, then Shopify.
Which payment provider do online shops in Bulgaria offer most?: PayPal leads payment providers in Bulgaria, ahead of Stripe.
Can I get the list of toys & games shops in Bulgaria?: Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

A few hundred shops is a short list; expect to exhaust it in one pass.
Each shop carries one category, so a children's store that mainly sells clothing sits under Apparel & Accessories.

Start with your target

Target toys & games shops in Bulgaria

Tell us who you want to reach. We send back matched accounts.

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Before any commitment.