OpenCart is second to WooCommerce among Bulgarian sports shops, ahead of Shopify and PrestaShop.
Sporting Goods · Bulgaria
Sporting Goods online shops in Bulgaria
Sporting Goods online shops in Bulgaria rank tenth among the country's sixteen categories, outside the top eight led by Apparel & Accessories.
- Sporting Goods shops in Bulgaria
- ~960
- Rank among categories
- No. 10 of 16
- Most run on
- WooCommerce
September 2026
A share of these shops advertise now, so sort by ad activity before anything else.
Shop categories in Bulgaria
Where sporting goods sits among what Bulgarian online shops sell.
Platforms sporting goods shops in Bulgaria run
- 01WooCommerce
- 02OpenCart
- 03Shopify
- 04PrestaShop
- 05Magento
Sporting Goods shops elsewhere in Europe
- 01United Kingdom~17,000
- 02Germany~13,000
- 03France~7,800
- 04Spain~6,100
- 05Italy~6,100
- 06Netherlands~5,400
- 07Switzerland~5,300
- 08Czechia~4,700
- 09Poland~4,400
- 10Sweden~4,200
What this means
What to do with it.
Start with the shops that advertise now, since the active ones are the ones buying, and few of these shops come with a company match. Pair the list with Apparel & Accessories, the largest category in Bulgaria, when a client wants sportswear sellers as well.
Reach Bulgarian sporting goods shops that advertise now as sellers with proven demand and a working checkout, ready for a marketplace channel.
Target Bulgarian sports retailers that advertise now, then the ones matched to a company, and budget lookups for the rest.
Work the WooCommerce and OpenCart sports shops with instalment offers, since bikes and fitness gear carry high baskets and a checkout plugin installs quickly.
Common questions
- How many online shops in Bulgaria sell sporting goods?
- ~960 online shops in Bulgaria sell sporting goods. It is the number 10 category in the country, behind apparel & accessories, home & garden, business & industrial, health & beauty, hardware, food & beverages, electronics, pet supplies.
- Which ecommerce platform do Bulgarian sporting goods shops run?
- Most sporting goods shops in Bulgaria run WooCommerce, then OpenCart.
- Which payment provider do online shops in Bulgaria offer most?
- PayPal leads payment providers in Bulgaria, ahead of Stripe.
- Can I get the list of sporting goods shops in Bulgaria?
- Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.
Keep in mind
- Sporting Goods covers everything from cycling to team kit, so filter by product before a seasonal pitch.
- This is a short list, so expect to exhaust it in one pass.
Start with your target
Target sporting goods shops in Bulgaria
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.