Hardware ranks sixth in Estonia, ahead of sporting goods and vehicles and parts.
Estonia · shop categories
What Estonian online shops sell, by category
Apparel and accessories is the largest category of online shops in Estonia, ahead of business and industrial and home and garden, which rank level.
- Online shops with a category
- ~14,000
- Largest category
- Apparel & Accessories
- Then
- Business & Industrial, Home & Garden
- Most used platform
- WooCommerce
September 2026
Vehicles and parts ranks eighth in Estonia, ahead of arts and entertainment, furniture and media.
Pet supplies ranks only thirteenth here, behind electronics.
Shop categories in Estonia, by number of shops
Each shop is counted once, under its main category.
- 01Apparel & Accessories~2,700
- 02Business & Industrial~1,900
- 03Home & Garden~1,900
- 04Health & Beauty~1,200
- 05Food & Beverages~1,000
- 06Hardware~940
- 07Sporting Goods~780
- 08Vehicles & Parts~720
- 09Arts & Entertainment~690
- 10Furniture~540
- 11Media~530
- 12Electronics~510
- 13Pet Supplies~480
- 14Toys & Games~290
- 15Office Supplies~280
What this means
What to do with it.
Estonia has one deep list, apparel, and two mid-sized ones in business and industrial and home and garden; everything else is short. Work the top four by platform and size, then take the rest from food down as one combined list rather than separate campaigns.
Target Estonian apparel retailers first, then home and garden and business and industrial, each matched to a company and a buyer before outreach.
Pitch Estonian apparel and home and garden shops by platform; the remaining categories are short enough to work in full.
Deliver Estonian lists by top category only; below health and beauty the groups are too small to split further.
Common questions
- What do most online shops in Estonia sell?
- Apparel & Accessories is the largest category, with ~2,700 shops, followed by business & industrial (~1,900).
- How many Estonian online shops sell home & garden?
- ~1,900 online shops in Estonia have home & garden as their main category, the third largest category in the country.
- Can I get a list of Estonian online shops by category?
- Yes. Pick the category and the cut you want, for example shops that advertise now or run a given platform, and we return the matched companies with the people to reach.
Keep in mind
- Each shop sits under one main category; a store selling car parts and tools appears once, under its leading range.
- Category size counts shops, not turnover; check store size or ad activity before you commit effort.
Start with your target
Build a Estonia target list by category
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.