How many online shops in Estonia sell sporting goods?

~780 online shops in Estonia sell sporting goods. It is the number 7 category in the country, behind apparel & accessories, business & industrial, home & garden, health & beauty, food & beverages, hardware.

Which ecommerce platform do Estonian sporting goods shops run?

Most sporting goods shops in Estonia run WooCommerce, then Shopify.

Which payment provider do online shops in Estonia offer most?

Swedbank Banklink leads payment providers in Estonia, ahead of LHV Banklink.

Can I get the list of sporting goods shops in Estonia?

Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Sporting Goods · Estonia

Sporting Goods online shops in Estonia

Sporting Goods online shops in Estonia rank seventh of fifteen categories, behind Hardware and ahead of Vehicles & Parts.

Get a matched sample See the evidence

Sporting Goods shops in Estonia: ~780
Rank among categories: No. 7 of 15
Most run on: WooCommerce

September 2026

A share advertise now, more than are matched to a company, so lead with the advertisers.

WooCommerce leads, then Shopify, with Magento third ahead of the Estonian platform Voog.

Estonia

Shop categories in Estonia

Where sporting goods sits among what Estonian online shops sell.

Estonia

Platforms sporting goods shops in Estonia run

01WooCommerce
02Shopify
03Magento
04Voog
05PrestaShop

Other countries

Sporting Goods shops elsewhere in Europe

01United Kingdom~17,000
02Germany~13,000
03France~7,800
04Spain~6,100
05Italy~6,100
06Netherlands~5,400
07Switzerland~5,300
08Czechia~4,700
09Poland~4,400
10Sweden~4,200

What this means

What to do with it.

Estonian sports shops are a short list, so take the advertisers as the main segment and put the small share matched to a company at the top for a named contact. Cycling, fitness, outdoor and team sports all share this heading, so narrow by discipline before a campaign. One outreach pass covers the rest.

Distributors and brands

Target Estonian Sporting Goods shops that advertise now when placing an equipment, apparel or nutrition brand, and narrow by sport before outreach.

Marketplaces

Recruit Estonian sports shops that advertise now as sellers, since they already run their own store and invest in reaching buyers.

Lead generation agencies

Deliver the Estonian Sporting Goods advertisers as the first segment, flag the shops with a company match, and keep the rest for volume requests.

Common questions

How many online shops in Estonia sell sporting goods?: ~780 online shops in Estonia sell sporting goods. It is the number 7 category in the country, behind apparel & accessories, business & industrial, home & garden, health & beauty, food & beverages, hardware.
Which ecommerce platform do Estonian sporting goods shops run?: Most sporting goods shops in Estonia run WooCommerce, then Shopify.
Which payment provider do online shops in Estonia offer most?: Swedbank Banklink leads payment providers in Estonia, ahead of LHV Banklink.
Can I get the list of sporting goods shops in Estonia?: Yes. Tell us the cut you want, for example shops that advertise now, run a given platform or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

Sportswear only shops may sit under Apparel & Accessories, so some sports sellers are missing here.
Advertising now means an active ad account, not a large budget.

Start with your target

Target sporting goods shops in Estonia

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.