How many online stores in Italy run PrestaShop?

~18,000 online stores in Italy run PrestaShop. It is the third most common ecommerce platform in the country, behind WooCommerce, Shopify.

Which ecommerce platform do most Italian online stores use?

WooCommerce leads in Italy, followed by Shopify and PrestaShop.

Which payment provider do PrestaShop shops in Italy use?

PayPal is the payment provider seen most on PrestaShop shops in Italy, then Stripe.

Which courier do PrestaShop shops in Italy use?

GLS is the courier seen most on PrestaShop shops in Italy, then Poste Italiane.

Can I get the list of PrestaShop stores in Italy?

Yes. Tell us the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.

PrestaShop · Italy

PrestaShop online stores in Italy

PrestaShop is the third most used ecommerce platform in Italy, a small group behind WooCommerce and Shopify, but stronger here than across Europe.

Get a matched sample See the evidence

PrestaShop stores: ~18,000
Rank in Italy: No. 3 platform
Payments led by: PayPal
Delivery led by: GLS

September 2026

Company match is the strongest signal on Italian PrestaShop shops, with advertising next and catalog size well behind.

Axerve reaches the top six payment providers here, between Nexi and Revolut Pay.

TNT and UPS appear among the couriers offered, behind GLS, Poste Italiane, BRT and SDA.

Italy platform mix

Ecommerce platforms in Italy

PrestaShop is more common here than across Europe.

Payments

Payment providers on PrestaShop shops

Delivery

Couriers on PrestaShop shops

What this means

What to do with it.

PrestaShop in Italy is small enough to work as a whole rather than sample. Start with the shops matched to a company that also advertise now, then take the rest by category or by the providers each shop shows.

Marketplaces

Target Italian PrestaShop shops that advertise now as sellers already investing in demand, and prioritize those with a known catalog size.

Payment and BNPL teams

Reach the company-matched shops that show only PayPal or Stripe, where Satispay, Nexi or Axerve is not yet offered.

Ecommerce software and email tools

Work PrestaShop as its own Italian segment, with messaging built for that platform, rather than folding it into WooCommerce and Shopify lists.

Common questions

How many online stores in Italy run PrestaShop?: ~18,000 online stores in Italy run PrestaShop. It is the third most common ecommerce platform in the country, behind WooCommerce, Shopify.
Which ecommerce platform do most Italian online stores use?: WooCommerce leads in Italy, followed by Shopify and PrestaShop.
Which payment provider do PrestaShop shops in Italy use?: PayPal is the payment provider seen most on PrestaShop shops in Italy, then Stripe.
Which courier do PrestaShop shops in Italy use?: GLS is the courier seen most on PrestaShop shops in Italy, then Poste Italiane.
Can I get the list of PrestaShop stores in Italy?: Yes. Tell us the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

A shop with no known catalog size is not a small shop.
One Italian company can sit behind several PrestaShop shops.

Start with your target

Target PrestaShop shops in Italy

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.