How many online stores in Italy run WooCommerce?

~150,000 online stores in Italy run WooCommerce. It is the most common ecommerce platform in the country.

Which ecommerce platform do most Italian online stores use?

WooCommerce leads in Italy, followed by Shopify and PrestaShop.

Which payment provider do WooCommerce shops in Italy use?

PayPal is the payment provider seen most on WooCommerce shops in Italy, then Stripe.

Which courier do WooCommerce shops in Italy use?

GLS is the courier seen most on WooCommerce shops in Italy, then Poste Italiane.

Can I get the list of WooCommerce stores in Italy?

Yes. Tell us the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.

WooCommerce · Italy

WooCommerce online stores in Italy

WooCommerce is the most used ecommerce platform in Italy, ahead of Shopify and PrestaShop, and the largest list of Italian online shops you can work.

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WooCommerce stores: ~150,000
Rank in Italy: Most used platform
Payments led by: PayPal
Delivery led by: GLS

September 2026

PayPal and Stripe lead payments on Italian WooCommerce shops, with Satispay and Nexi, the local options, behind them.

GLS is offered ahead of Poste Italiane and BRT, so a parcel network, not the post, leads delivery here.

Narrow by company match and catalog size before outreach, since neither covers the whole group.

Italy platform mix

Ecommerce platforms in Italy

Payments

Payment providers on WooCommerce shops

Delivery

Couriers on WooCommerce shops

What this means

What to do with it.

Because WooCommerce is the largest platform group in Italy by a wide margin, a platform filter alone leaves you with a long, mixed list. Start with the shops that are matched to a company and advertise now, then add catalog size to separate real retailers from side projects.

Payment and BNPL teams

Target Italian WooCommerce shops that advertise now and show PayPal or Stripe but no Satispay or Nexi, where a local option is still missing.

Couriers and 3PLs

Work shops that offer only one of GLS, Poste Italiane and BRT, and prioritize those with a larger known catalog as the ones with parcel volume.

Distributors and brands

Reach the shops matched to a company first, since they give you the legal entity and the person behind an Italian WooCommerce storefront.

Common questions

How many online stores in Italy run WooCommerce?: ~150,000 online stores in Italy run WooCommerce. It is the most common ecommerce platform in the country.
Which ecommerce platform do most Italian online stores use?: WooCommerce leads in Italy, followed by Shopify and PrestaShop.
Which payment provider do WooCommerce shops in Italy use?: PayPal is the payment provider seen most on WooCommerce shops in Italy, then Stripe.
Which courier do WooCommerce shops in Italy use?: GLS is the courier seen most on WooCommerce shops in Italy, then Poste Italiane.
Can I get the list of WooCommerce stores in Italy?: Yes. Tell us the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

A provider named on the site is not always the option buyers pick at checkout.
One company can run several WooCommerce shops, so shop counts are not company counts.

Start with your target

Target WooCommerce shops in Italy

Tell us who you want to reach. We send back matched accounts.

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