How many online stores in Estonia run WooCommerce?

~16,000 online stores in Estonia run WooCommerce. It is the most common ecommerce platform in the country.

Which ecommerce platform do most Estonian online stores use?

WooCommerce leads in Estonia, followed by Shopify and OpenCart.

Which payment provider do WooCommerce shops in Estonia use?

Swedbank Banklink is the payment provider seen most on WooCommerce shops in Estonia, then LHV Banklink.

Which courier do WooCommerce shops in Estonia use?

Omniva is the courier seen most on WooCommerce shops in Estonia, then Smartpost.

Can I get the list of WooCommerce stores in Estonia?

Yes. Tell us the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.

WooCommerce · Estonia

WooCommerce online stores in Estonia

WooCommerce is the leading ecommerce platform in Estonia, far ahead of Shopify and OpenCart, with a larger share there than it holds across Europe.

Get a matched sample See the evidence

WooCommerce stores: ~16,000
Rank in Estonia: Most used platform
Payments led by: Swedbank Banklink
Delivery led by: Omniva

September 2026

Bank links lead payments here: Swedbank, LHV and SEB Banklink rank above MakeCommerce and Montonio.

Omniva leads couriers, with Smartpost second and DPD third, ahead of Venipak and Unisend.

Catalog size is known for the larger share of shops, so sort by product count before outreach.

Estonia platform mix

Ecommerce platforms in Estonia

WooCommerce is more common here than across Europe.

01WooCommerce
02Shopify
03OpenCart
04PrestaShop
05Voog
06Magento
07VirtueMart

Payments

Payment providers on WooCommerce shops

Delivery

Couriers on WooCommerce shops

What this means

What to do with it.

Start with WooCommerce for any Estonian list, because the other platforms are small next to it. Use company match and advertising now as the two filters that cut the list to shops worth a first touch, then sort the rest by catalog size.

Payment and BNPL teams

Target WooCommerce shops in Estonia that offer only one bank link, since a shop with a single bank link has room for a second provider.

Couriers and 3PLs

Prioritize WooCommerce shops that offer Omniva alone, then those with Smartpost, and sort both by catalog size before outreach.

Lead generation agencies

Reach the shops matched to a company first, since those give you a legal entity and the people behind it in one place.

Common questions

How many online stores in Estonia run WooCommerce?: ~16,000 online stores in Estonia run WooCommerce. It is the most common ecommerce platform in the country.
Which ecommerce platform do most Estonian online stores use?: WooCommerce leads in Estonia, followed by Shopify and OpenCart.
Which payment provider do WooCommerce shops in Estonia use?: Swedbank Banklink is the payment provider seen most on WooCommerce shops in Estonia, then LHV Banklink.
Which courier do WooCommerce shops in Estonia use?: Omniva is the courier seen most on WooCommerce shops in Estonia, then Smartpost.
Can I get the list of WooCommerce stores in Estonia?: Yes. Tell us the cut you want, for example stores that advertise now or sit above a turnover line, and we return the matched companies with the people to reach.

Keep in mind

A bank link offered at checkout is not the option buyers pick most.
A shop with no company match can still have a registered company behind it.

Start with your target

Target WooCommerce shops in Estonia

Tell us who you want to reach. We send back matched accounts.

Get a matched sample

Before any commitment.