Food and beverages ranks third in Italy, ahead of home and garden and health and beauty.
Italy · shop categories
What Italian online shops sell, by category
Apparel and accessories is the largest category of online shops in Italy, with business and industrial a distant second and food and beverages third.
- Online shops with a category
- ~160,000
- Largest category
- Apparel & Accessories
- Then
- Business & Industrial, Food & Beverages
- Most used platform
- WooCommerce
September 2026
Apparel holds more Italian online shops than business and industrial and food and beverages together.
Pet supplies ranks only fourteenth in Italy, behind office supplies.
Shop categories in Italy, by number of shops
Each shop is counted once, under its main category.
- 01Apparel & Accessories~49,000
- 02Business & Industrial~25,000
- 03Food & Beverages~16,000
- 04Home & Garden~13,000
- 05Health & Beauty~9,800
- 06Arts & Entertainment~6,500
- 07Sporting Goods~6,100
- 08Hardware~6,000
- 09Media~5,200
- 10Vehicles & Parts~4,700
- 11Furniture~4,500
- 12Electronics~3,400
- 13Office Supplies~3,000
- 14Pet Supplies~2,800
- 15Cameras & Optics~1,400
- 16Toys & Games~1,200
- 17Baby & Toddler~830
- 18Luggage & Bags~280
What this means
What to do with it.
Italy is fashion first and food third, so build those two as separate lists with their own pitch, and treat business and industrial as the trade list between them. Apparel here is too wide to work as one list; split it by platform, store size and ad activity before anyone writes.
Target Italian apparel retailers by sub-range and store size, then food and beverages, which ranks above home and garden here, each matched to a company and a buyer.
Prioritize Italian apparel, home and garden and health and beauty shops for pay later, narrowed by store size and ad activity before outreach.
Recruit Italian fashion and food sellers who already run their own checkout, and prioritize those already selling to a second country.
Common questions
- What do most online shops in Italy sell?
- Apparel & Accessories is the largest category, with ~49,000 shops, followed by business & industrial (~25,000).
- How many Italian online shops sell food & beverages?
- ~16,000 online shops in Italy have food & beverages as their main category, the third largest category in the country.
- Can I get a list of Italian online shops by category?
- Yes. Pick the category and the cut you want, for example shops that advertise now or run a given platform, and we return the matched companies with the people to reach.
Keep in mind
- Each shop sits under one main category; a store selling clothing with shoes and bags appears once, under its leading range.
- A wide category means many shops, not big ones; narrow by size or ad activity before committing outreach budget.
Start with your target
Build a Italy target list by category
Tell us who you want to reach. We send back matched accounts.
Get a matched sample
Before any commitment.